OUR WORK IN THE WORLD.

CLIENT EXAMPLES

  • The North Face

    To make the North Face more distinctive in market, we helped them understand what it means to explore, creating a simplified brand framework and global marketing campaign. As a result, they released an expanded product line built from innovative, climate-friendly wool. And in all marketing materials, to begin understanding exploration as a state of mind.

  • Arbor Day Foundation

    Description goes hereIn its first 50 years, the Arbor Day Foundation planted 425 million trees. To meet its next ambitious goal – planting 500 million trees in the next 5 years – they turned to BrightHouse to rally partners and donors

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  • ICDS

    BrightHouse worked with the Integrated Child Development Services (ICDS) of Rajasthan to develop a marketing campaign that would reposition the role of the Anganwadi worker.

    Conducting interviews in and around Jaipur helped give us a ground level view of the situation. Following this, we reached out to relevant subject matter experts, where we learned how important the first 1,000 days in a child’s neurodevelopment are. With that insight, and more, we delivered a film. As thousands of people view the film every month, the hashtag #ThankyouAnganwadiDidi has opened a dialogue of appreciation for the Anganwadi workers. The film has gained traction across India and beyond, including a shout out from Melinda Gates.

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  • United Way of Greater Houston

    United Way of Greater Houston answers more than a million calls for help each year. The problem is that people don’t fully understand all that they do. They needed to tell their story.

    On the heels of a 10-month transformation project, BrightHouse partnered with the BCG team leading United Way’s strategic planning to translate the blueprint into compelling communication tools.

    This 100 year-old organization needed something new. So, we built an interactive icon of a blue telephone that powerfully engaged consumers, tugged at their heart, and asked for their help. Then we brought it all over Houston and invited people to answer the call.

    The phone has evolved into a central icon in their marketing efforts. United Way uses it at events to create impact, they bring it to offices when asking for donations, and they hand out blue phone branded giveaways at events. The stories on the phone can be added to and built upon, continuing to tell their ever-evolving story.

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